Taking the magic and Christmas spirit to ten cities in Paraná, from Curitiba to Alexandra, Maria Fumaça enlightened by Rumo, a client of LPC Latina, took a Christmas tale to more than 30 thousand spectators. At the intersections and margins of the railway, more than 100 thousand people were impacted by the spectacle.

Sponsored by LPC Latina, the project also took the history of rail transport to around 800 children in the public school system, with mini workshops and information materials, making it one of the most prominent attractions in Curitiba’s Christmas.

Media coverage cited Rumo ao Natal more than 100 times, in 76 media outlets across Brazil.